As the finale to “THE BEST TEST DRIVE EVER. PERIOD.” contest, MINI USA awarded one lucky motoror a fantasy test drive experience in the all-new MINI Coupe. The film highlighting the experience will make its premiere on Friday, December 23 nationwide on MINI USA’s Facebook page, Youtube channel, MINIUSA.COM and in cinemas nationwide.
The national contest, created by Butler, Shine, Stern and Partners out of Sausalito, CA launched in October as part of MINI USA’s annual Motor-Tober activities. The rules were simple but the sky was the limit: fans were asked to submit their version of the most outrageous, entertaining, attention-worthy concept for a test drive… in just six words.