{"id":2095,"date":"2021-02-07T14:49:40","date_gmt":"2021-02-07T14:49:40","guid":{"rendered":"https:\/\/autos0to60.com\/?p=2095"},"modified":"2021-02-07T16:44:40","modified_gmt":"2021-02-07T16:44:40","slug":"bruce-springsteen-leads-the-jeeps-2021-super-bowl-ad-the-middle","status":"publish","type":"post","link":"https:\/\/autos0to60.com\/en\/bruce-springsteen-leads-the-jeeps-2021-super-bowl-ad-the-middle\/","title":{"rendered":"Bruce Springsteen leads the Jeep\u2019s 2021 Super Bowl ad \u201cThe Middle\u201d"},"content":{"rendered":"

https:\/\/youtu.be\/D2XYH-IEvhI<\/a><\/p>\n

Bruce Springsteen and the Jeep\u00ae brand have joined together to launch the two-minute film \u201cThe Middle<\/a>.\u201d The film can now be viewed across the Jeep brand’s social media channels, and it will make a one-time television appearance during tonight’s Big Game. The campaign debuts nearly 10 years to the day from the launch of the \u201cImported from Detroit<\/a>\u201d campaign (02\/07\/2011).<\/p>\n

Bruce Springsteen was intimately involved in creating \u201cThe Middle\u201d and worked closely with longtime director Thom Zimny. He wrote and produced the original score with frequent collaborator Ron Aniello.<\/p>\n

Said Jon Landau: \u201cOlivier Francois and I have been discussing ideas for the last 10 years and when he showed us the outline for \u2018The Middle,\u2019 our immediate reaction was, \u2018Let\u2019s do it.\u2019 Our goal was to do something surprising, relevant, immediate and artful. I believe that\u2019s just what Bruce has done with \u2018The Middle\u2019.\u201d<\/p>\n

\"Bruce<\/p>\n

“From ‘Imported from Detroit’ and ‘Halftime in America’ to ‘Farmer,’ and most recently ‘Groundhog Day,’ we have looked at making meaningful and emotional connections with millions of viewers, with cultural relevancy at the core of our communication,” said Olivier Francois, Global Chief Marketing Officer, Stellantis. \u201c’The Middle’ is a celebration of the Jeep brand\u2019s 80-year anniversary and, more timely, it is a call to all Americans to come together and seek common ground as we look collectively to the road ahead.\u201d<\/p>\n

Added Francois, \u201cBruce Springsteen was instrumental in crafting this joint message. His experiences and perspective have often been called upon to bridge a divide. Now seems to be a time when a message like this is greatly needed.\u201d<\/p>\n

En espa\u00f1ol\u00a0<\/strong><\/p>\n

Bruce Springsteen y la marca Jeep\u00ae <\/sub>se unen para el lanzamiento del cortometraje de 2 minutos \u201cThe Middle<\/em>\u201d<\/a> (El Medio).\u00a0 El cortometraje puede ser ahora visto en las redes sociales de la marca Jeep, y har\u00e1 una aparici\u00f3n \u00fanica por televisi\u00f3n durante el \u201cBig Game<\/em>\u201d de esta noche. La campa\u00f1a se presenta diez a\u00f1os despu\u00e9s de la aparici\u00f3n de \u201cImported from Detroit<\/em><\/a>\u201d.<\/p>\n

Bruce Springsteen estuvo \u00edntimamente involucrado en la creaci\u00f3n de \u201cThe Middle\u201d<\/em> y trabaj\u00f3 estrechamente con el director Thom Zimny. El cantante escribi\u00f3 y produjo el tema original del video junto con su colaborador Ron Aniello.<\/p>\n

El productor musical Jon Landau explic\u00f3: \u201cOliver Francois y yo llevamos intercambiando ideas en los \u00faltimos diez a\u00f1os y cuando nos mostr\u00f3 el borrador de \u2018The Middle\u2019<\/em> nuestra reacci\u00f3n inmediata fue: \u2018\u00a1Hag\u00e1moslo!\u2019. El objetivo era hacer algo sorprendente, relevante, inmediato y art\u00edstico. Creo que eso es exactamente lo que Bruce ha hecho con \u2018The Middle\u2019<\/em>\u201d.<\/p>\n

\u201cDesde nuestras campa\u00f1as \u2018Imported from Detroit\u2019<\/em> y \u2018Halftime in America\u2019<\/em>, hasta \u2018Farmer\u2019<\/em> y m\u00e1s recientemente \u2018Groundhog Day\u2019<\/em>, hemos tratado de establecer conexiones emocionales profundas con millones de espectadores, recurriendo a la relevancia cultural como nexo de comunicaci\u00f3n\u201d, se\u00f1al\u00f3 Olivier Francois, Responsable de Marketing Global de Stellantis. \u201cLa campa\u00f1a \u2018The Middle<\/em>\u2019 no solo es una celebraci\u00f3n de los 80 a\u00f1os de la marca Jeep, tambi\u00e9n es un oportuno llamado a todos los americanos para que nos unamos y busquemos intereses comunes mientras juntos miramos hacia adelante\u201d.<\/p>\n

\u201cBruce Springsteen fue fundamental en la elaboraci\u00f3n de este mensaje conjunto\u201d, dijo Francois. \u201cA menudo se ha recurrido a sus experiencias y puntos de vista para superar dificultades. Ahora parece ser un momento en el que un mensaje como este es muy necesario.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"

Bruce Springsteen and the Jeep\u00ae brand have joined together to launch the two-minute film \u201cThe Middle.\u201d The film can now be viewed across the Jeep brand’s social media channels, and it will make a one-time television appearance during tonight’s Big Game. The campaign debuts nearly 10 years to the day from the launch of the […]<\/p>\n","protected":false},"author":38,"featured_media":2096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1,12,38],"tags":[526,102,524,527,525],"class_list":["post-2095","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-automotriz","category-blog","category-video","tag-bruce-springsteen","tag-jeep","tag-jeep-super-bowl","tag-super-bowl-ad","tag-the-middle","post_format-post-format-video"],"acf":[],"yoast_head":"\nBruce Springsteen leads the Jeep\u2019s 2021 Super Bowl ad \u201cThe Middle\u201d - Autos Javier Mota<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autos0to60.com\/bruce-springsteen-leads-the-jeeps-2021-super-bowl-ad-the-middle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bruce Springsteen leads the Jeep\u2019s 2021 Super Bowl ad \u201cThe Middle\u201d - Autos Javier Mota\" \/>\n<meta property=\"og:description\" content=\"Bruce Springsteen and the Jeep\u00ae brand have joined together to launch the two-minute film \u201cThe Middle.\u201d The film can now be viewed across the Jeep brand’s social media channels, and it will make a one-time television appearance during tonight’s Big Game. 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