{"id":5299,"date":"2023-01-19T17:55:53","date_gmt":"2023-01-19T17:55:53","guid":{"rendered":"https:\/\/autos0to60.com\/?p=5299"},"modified":"2023-01-19T17:55:53","modified_gmt":"2023-01-19T17:55:53","slug":"las-millas-que-nos-unen-o-the-miles-that-unite-us-campana-bilingue-de-hyundai","status":"publish","type":"post","link":"https:\/\/autos0to60.com\/en\/las-millas-que-nos-unen-o-the-miles-that-unite-us-campana-bilingue-de-hyundai\/","title":{"rendered":"Las Millas que Nos Unen o The Miles that Unite Us, campa\u00f1a biling\u00fce de Hyundai"},"content":{"rendered":"

Hyundai Motor America y la agencia Lopez Negrete Communications anunciaron una campa\u00f1a biling\u00fce para mostrar que sin importar qu\u00e9 tan lejos nos encontremos, lo diferentes que seamos, a d\u00f3nde vayamos o de d\u00f3nde venimos, las millas que pasamos juntos merecen atesorarse.<\/p>\n

La campa\u00f1a Las Millas que Nos Unen<\/a><\/i>\u00a0o The Miles that Unite Us<\/a><\/i>\u00a0fue creada inicialmente para el mercado hispano, pero Hyundai<\/a> decidi\u00f3 que su nivel de emoci\u00f3n es relevante para todas las audiencias y la eligi\u00f3 tambi\u00e9n para el mercado general en ingl\u00e9s.<\/p>\n

“Nuestra primera campa\u00f1a de marca biling\u00fce con Lopez Negrete trasciende nuestros veh\u00edculos para capturar con veracidad la perspectiva de Hyundai respecto a la vida, que aunque se piensa en las ‘millas’ como indicadores de separaci\u00f3n geogr\u00e1fica, estas nos unen cuando se usan para crear experiencias que nos acercan unos a otros”, dijo Angela Zepeda, gerente general de mercadotecnia de Hyundai Motor America.<\/p>\n

“Tambi\u00e9n creemos firmemente que esta campa\u00f1a cruza los l\u00edmites culturales y conecta emocionalmente con diferentes audiencias, por lo que las campa\u00f1as de TV y digital se realizar\u00e1n tanto en ingl\u00e9s como en espa\u00f1ol, para llegar a los consumidores multiculturales de hoy”, agreg\u00f3.<\/p>\n

El objetivo de la campa\u00f1a era mostrar las ventajas de la marca y compartir el rol que Hyundai desempe\u00f1a en la vida de los conductores como un socio que aporta dise\u00f1o, tecnolog\u00eda y funcionalidad para traer emoci\u00f3n, comodidad y alegr\u00eda a cada etapa de sus viajes.<\/p>\n

“El tiempo que pasamos en nuestro auto es, en la mayor\u00eda de los casos, tiempo de calidad que pasamos con compa\u00f1eros, familiares, amigos, o simplemente, con nosotros mismos. En el auto vivimos momentos, a veces significativos y a veces triviales, que permanecen con nosotros por a\u00f1os, momentos que nosotros etiquetamos con millas”, a\u00f1adi\u00f3 Alex Garcia, director creativo ejecutivo. “El auto se convierte entonces en un testigo silencioso, un escenario para esas millas lindas, divertidas y memorables que recorremos en el viaje de nuestra vida”.<\/p>\n

El comercial de marca fue filmado en Los Angeles bajo la direcci\u00f3n de Isis Malpica<\/strong>, con MacGregor como director de fotograf\u00eda.<\/p>\n

La campa\u00f1a consta de comerciales de TV de 15, 30 y 60 segundos, comerciales de radio y audio digital de 30 segundos, y una campa\u00f1a digital que estar\u00e1 al aire a nivel nacional en ingl\u00e9s y en espa\u00f1ol durante el 2023.<\/p>\n

“Como agencia oficial hispana de Hyundai, nos enorgullece representar una marca comprometida a construir una relaci\u00f3n aut\u00e9ntica con su consumidor, ya sea usando el idioma, la relevancia cultural o ambos”, dijo Alex L\u00f3pez Negrete, presidente y director general de Lopez Negrete Communications.\u00a0“Ver nuestra estrategia y producci\u00f3n creando contenido tanto para nuestro mercado como para el mercado general, me hace sentir extremadamente orgulloso del trabajo y de la colaboraci\u00f3n entre nuestros equipos”.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hyundai Motor America y la agencia Lopez Negrete Communications anunciaron una campa\u00f1a biling\u00fce para mostrar que sin importar qu\u00e9 tan lejos nos encontremos, lo diferentes que seamos, a d\u00f3nde vayamos o de d\u00f3nde venimos, las millas que pasamos juntos merecen atesorarse. La campa\u00f1a Las Millas que Nos Unen\u00a0o The Miles that Unite Us\u00a0fue creada inicialmente […]<\/p>\n","protected":false},"author":38,"featured_media":5301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1,12,38],"tags":[],"class_list":["post-5299","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-automotriz","category-blog","category-video","post_format-post-format-video"],"acf":[],"yoast_head":"\nLas Millas que Nos Unen o The Miles that Unite Us<\/title>\n<meta name=\"description\" content=\"Las Millas que Nos Unen o The Miles that Unite Us\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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