With the debut of the new 2022 Navigator, Lincoln is introducing two new Black Label themes to its portfolio. The new themes – Central Park and Invitation – build on the brand’s commitment to exquisite craftsmanship while adding new elements for clients to enjoy.
The Black Label experience represents the very best that Lincoln has to offer, with exclusive member benefits and specially curated interiors, creating a personalized experience for clients that they can make their own.
Currently available on Navigator, Aviator and Nautilus, Lincoln Black Label saw a sales increase of 15 percent in the first half of 2021 – 8 percent of total SUV sales.
On Navigator, Black Label sales improved 35 percent this year, representing more than 20 percent of all Navigators sold.
Offering a host of exclusive privileges, including standard Lincoln Access Rewards welcome points, standard premium maintenance, complimentary vehicle detailing, anytime carwashes, access to a curated list of luxurious experiences courtesy of the brand’s hospitality network and additional memberships such as the Avis President’s Club, Black Label continues to welcome new clients to the brand.
Since its launch in 2014, Lincoln Black Label certified locations have grown to 163 stores, where they continue to provide the ultimate expression of the Lincoln brand.