Ford Bronco Roadeo, Austin, Texas with the 1971 Ford Bronco


The Bronco® outdoor lifestyle brand of all-4×4 SUVs adds to its adventure legacy with the June 28 opening of a first-of-its-kind Bronco Off-Roadeo experience center in Horseshoe Bay, Texas, near Austin, Texas

Bronco and Bronco Sport owners and order-holders can receive complimentary instruction on how to take their SUV off-road.

Each Bronco Off-Roadeo experience will put Bronco brand drivers to the test across 50 miles of curated trails over a day and a half, while teaching them about the capabilities and performance of their all-new two- and four-door Bronco SUV and Bronco Sport Badlands™ and First Edition SUV.

Three more Off-Roadeo adventure parks are due to open later this year in Mt. Potosi, Nevada; Moab, Utah; and the Northeast United States.