The Maserati renaissance with CEO for North America, William Peffer


William Peffer was named CEO of Maserati North America, in January, 2021 and is leading the new era for the Italian manufacturer with a compleate new show room that includes the Maserati MC20, the Gran Turismo and the new SUV Grecale.

In his role, he leads all Maserati operations for the United States and Canada.

He joined the brand with over 25 years of diverse automotive experience, most recently as COO of Kia Motors America, Inc.

Peffer’s broad automotive background includes increasingly senior positions at OEM’s in both the US and Australia, and a three-year stint in dealership retail operations as the COO for a large, privately-held dealership group in New England. He will report to Bernard Loire, Maserati Chief Commercial Officer.

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