The Pirelli Calendar, also known as, The Cal™ was born in 1964. At that time Pirelli’s British subsidiary was looking for a marketing strategy to help Pirelli stand out from domestic competition and appointed the art director Derek Forsyth and British photographer Robert Freeman, famous for his portraits of the Beatles, to produce what was an entirely innovative project for its day.

The result was an exclusive product with artistic and cultural connotations that from the start set it apart from the world of fashion and “glamour”. Since then, for more than 50 years The Cal™ has continued to mark the passing of time with images by the most highly acclaimed photographers of the moment – capturing and interpreting contemporary culture and often setting new trends.

From 1964 to 2020, a total of 47 Pirelli Calendars have been produced by 38 photographers. The 48th edition, Pirelli Calendar 2022 has been shot by the musician and photographer Bryan Adams.

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Javier Mota es un periodista digital especializado en la industria automotriz con experiencia en todos los medios; prensa escrita, televisión, radio e internet. Ha compartido sus conocimientos en programas nacionales de televisión y radio como Sirius XM Radio, Univision, NBC Telemundo y CNN en Español. Además, es el co-prersentador del podcast Total Car Score. Fue el primer periodista hispano elegido al Jurado del North American Car and Truck of the Year Awards. También es miembro del Jurado del World Car of the Year Award.

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